How I got here.
Group Creative Director @ 160over90
2011 - Present
I've been lucky enough to be part of the Atlanta team from the start. What was a creative department of one in a tiny office in Norcross, GA blossomed into a full creative services team that I’m honored to lead. The team includes 3D, video, animation, design, copywriting, and strategy, working together to create immersive experiences for global brands.
I’ve also branched out to our internal team known as We The Change. Our goal is to create a more inclusive, diverse, and egalitarian company from the inside out.
Art Direction @ various ATL agencies
2009 - 2011
The recession hit us all hard, but in a way, it really worked out for me. It got me out of my comfort zone at Momentum and taught me to pivot quickly from brand to brand in a way that has benefitted me to this day. Over these 18 months, I took on OOH for Black hair products, a book for a local operatic group, and built a wall of basketball goals for DIRECTV.
Art Direction @ Momentum Worldwide
2004 - 2009
I call this my first grown-up job, meaning I had health insurance and a 401K. At Momo, I primarily focused on retail and on-premise design work for Coca-Cola, but it quickly became more than that. Around this time, texting became a marketing platform. Brands needed to know how to incorporate this into their campaigns. It was no longer good enough to show ice-cold Coca-Cola quenching thirst on a hot day. Nope. We needed consumers to text about it, too. And to do that, consumers were going to need a great hook — a story. My love of experiential was born.
Intern & Freelancer @ Grey Worldwide & Red House
2003 - 2004
The hustle is strong with this one. When I left Portfolio Center, I needed a job. For a little over a year I split my time between two agencies—Red House and Grey Worldwide. One was a small boutique and one was a giant. At both, I got to learn from some truly brilliant veterans of the industry.
AWARDS
2020 PRO Awards, GOLD
Best Sampling or Trial Recruitment Campaign
Under Armour Run Campaign
2019 Ad Week Experiential Awards, Finalist
Experiential Activation over $5mm
Marriott Loyalty Program Announcement
2018 Sports Business Journal
Best in Experiential Marketing
2018 Ex Awards, EX
Best Fair or Festival Activation
Marriott X Coachella
2018 PRO Awards, BRONZE
New Product Launch
Under Armour C1N
2018 HSMAI Adrian Awards, GOLD
Experiential—Public Relations
Marriott International; W Hotels X Coachella
2018 HSMAI Adrian Awards, GOLD
Partnership with a Major Brand
Marriott International; W Hotels X Coachella
2016 Ex Awards, EX
Best Single Market Event (Consumer)
Prudential 4.01K Race for Retirement
2015 Event Tech Awards, GOLD
Best Audience Interactive
Coca-Cola Zero Drinkable Billboard
2013 Event Tech Awards, SILVER
Best Use of Handheld Technology
Norton/Symantec Man of Steel Truck Tour
2012 Event Tech Awards, SILVER
Best Vehicle Design
Norton/Symantec Avengers Truck Tour